In this commercial campaign, we created 12 videos, 500+ image assets, a lead generation sales funnel, and countless high-converting Facebook and Instagram Ads for one of the most unique study abroad/gap year programs on earth. Matt lived aboard Argo, a 112-foot sailboat, for 90 days and sailed over 7,000 nautical miles to capture the content needed for such a massive campaign.
Client: Seamester
Director/DP: Matt Hardy
Post Company: TahoeMatt Media
Marketing/Distribution: TahoeMatt Media
Locations: France, Italy, Spain, Morocco, Dominica, Guadeloupe, Antigua
Shot On: Red Scarlet-W, Panasonic GH4, DJI Phantom, Ronin-M, Canon 6D, GoPro ND Filters
3-Part Docu-Series
Episode 1: Sea Legs
Follow the crew of Argo, home to Seamester’s semester at sea study abroad and gap year programs, as they prepare to embark on their voyage across the Atlantic Ocean.
Episode 2: Rite Of Passage
After weeks of planning, training, and anticipation, Argo and her crew set off to cross the Atlantic.
Episode 3: Anchors Down
Having sailed thousands of miles and braved all kinds of weather, Argo and her crew finally make landfall in the Caribbean and reflect on their incredible experience.
3 Commercial Sizzles
Enlighten
Explore
Responsibility
5 Topical Informational Videos
500+ Print/Digital Marketing Assets
